Outbound Appointment Setting · Inbound Call Handling · 2025 benchmarks
| Channel | Cost / Appointment | What You Receive |
|---|
| Capability | PPC | SDR | Agency | Agentus |
|---|---|---|---|---|
| Qualified appointment delivered ⓘ | ✗ | ✓ | ✓ | ✓ |
| Months-long nurturing if needed ⓘ | ✗ | ~ | ✗ | ✓ |
| 24/7 outreach capability ⓘ | ✓ | ✗ | ✗ | ✓ |
| Full call recordings & transcripts ⓘ | ✗ | ≈ | ≈ | ✓ |
| Trained on your specific business ⓘ | ✗ | ✓ | ✗ | ✓ |
| Identical quality on every contact ⓘ | ✗ | ✗ | ✗ | ✓ |
| Pay per confirmed result only ⓘ | ✗ | ✗ | ✗ | ✓ |
| Zero employment overhead ⓘ | ✓ | ✗ | ✓ | ✓ |
| Per person / year | |
| Base salary (market rate) | — |
| Employer NI ⓘ | — |
| Employer pension (3%) ⓘ | — |
| Holiday pay (28 days statutory) ⓘ | — |
| Sick pay (avg 5.8 days/yr) | — |
| Recruitment (amortised) ⓘ | — |
| Training & onboarding | — |
| Equipment & software | — |
| Management overhead (15%) ⓘ | — |
| Per person / year | — |
| × 5 staff — 24/7 coverage | — |
| Dimension | 👤 Human | ⚡ Agentus |
|---|---|---|
Interaction Quality ⓘ | Varies — mood, fatigue, and stress directly affect tone and patience | Consistently polite, friendly, helpful, and clearly understood — quality identical on every call. Continuously learns and improves |
System Management ⓘ | Inconsistent — updates often delayed or incomplete during busy periods | Updates and manages all related information across all systems simultaneously, without error, on every call |
Product Knowledge ⓘ | Limited to memorised knowledge — pricing changes frequently not reflected | Real-time access to the complete product and service catalogue, all current pricing, bookings, and live availability |
Customer Memory ⓘ | Relies entirely on notes being complete, accurate, and accessible | Instant, complete recall of every previous interaction — nothing forgotten, nothing inaccessible |
Conversation Continuity ⓘ | Customers frequently re-explain when calling back or speaking to a different team member | Resumes every conversation exactly where it ended — seamless continuity, every time |
Relationship Building ⓘ | Rapport varies by individual and available time — inconsistent across the team | Builds genuine, personalised rapport on every call — informed by full history, delivered with consistent warmth |
Call Capacity ⓘ | One call per agent — queues and unanswered calls during busy periods | Multiple simultaneous calls handled without queuing — capacity scales with your plan tier * |
Availability ⓘ | Business hours only — sick leave, holidays, and turnover create unpredictable gaps | 24/7/365 as standard — evenings, weekends, and bank holidays with no gaps |